The man credited with masterminding Ed Miliband s General Election campaign.
David Axelrod s appointment has been described by the Labour party as seriously bad news for the Conservatives .
Mr Miliband said: It s excellent news that David has agreed to help One Nation Labour win the next election and build our campaign to change Britain so hard-working people are better off.
He will be a huge asset to our campaign as we work to show the British people how we can change our country for the better.
Following the announcement, Mr Axelrod said: I ve had several conversations with Ed Miliband over the course of the last year in which I have been struck by the power of his ideas, the strength of his vision and the focus he brings to solving the fundamental challenge facing Britain.
We can t just have prosperity hoarded by a few where people at the top are getting wealthier and wealthier but people in the middle are getting squeezed.
He will work alongside Douglas Alexander - Labour s shadow foreign secretary and the chair of Labour s general election strategy
Mr Axelrod will arrive in London next month for two days of strategy meetings with Mr Miliband, deputy leader Harriet Harman, and other senior shadow cabinet members.
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